Uncorrelated to the forex market, the past 20 years the global economy has been in the process of automation and digitization of all aspects of business and life. Computers are making our lives simpler and more complex at the same time. How simpler? Now, you don’t have to write checks every month, mail them, and worry about balancing your account. You can automatically pay your bills with Internet banking, which has low fees, and if setup properly is fully automatic. How more complex? Research is at your fingertips. Business intelligence equals as much time as you are willing to spend in front of the computer and Internet. Anyone in a garage can start a company with a website, telephone, and computer. New technology equals new challenges, as the pre-industrial society faced basic challenges such as transportation and manufacturing processes, we now face an energy crises to power our machines, while at the same time the internet is shaping how corporations and governments operate.
This paradigm shift is creating a new face of players, and clients. It seems unheard of that a client or trader of forex doesn’t have a computer, but they do exist. Different types of people are attracted to forex than to oil investing for example.
Computers are changing the way we live, invest, and bank. You can trade your own money, or watch live how your account is doing. Electronically you can download account statements, cancel your account, anything. In fact, the entire customer life cycle is fully automated, assuming the customer never picks up the phone.
The division between customers and account representatives is also blurring, just as retail is being ruined by companies like Amazon.com. Why should you pay 20% more for something? Why should a large company hire thousands of people to promote FX accounts that market themselves?
Automation cuts costs, thus cutting the need for humans. This in turn shapes the technology that drives the development of further automation, and so on. For example, if you have a fully automatic fx brokerage, what are you supposed to do all day? You will likely sit around your home office or private island and think about trading strategies ? or you won’t think at all. Most likely you will NOT be violating NFA rules, harassing customers, advertising on CNN, or causing trouble in general.
Now, psychotic business behavior is a pure choice. There is no reason to sue people, lie to customers, steal, etc. It’s all possible and all automatic with electronic investing, trading, and banking. These 3 things represent an example customer lifecycle:
1.A customer accumulates funds in an account by selling his goods and services
2.A customer needs to invest that money somewhere
3.Funds are invested, and traded
4.Customer receives a profit (or loss) and finally banks his funds, probably in an account with an electronic link, in the future in a currency other than physical (such as e-gold)
None of this would have been possible 20 years ago, and the electronic revolution is shaping not only the way fx companies do business, but the fx market dynamics themselves.
Joe Gelet works for Elite E Services, an international electronic boutique brokerage.
www.eesfx.com
www.eliteeservices.net
Written By : Joe Gelet
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